Using email, especially opt in style email, to market your dental practice doesn’t have to be costly, it doesn’t have to be complicated, and it certainly doesn’t have to be a futile exercise in time domination. However, with that said, having a clear and concise plan that utilizes how patients are now choosing to communicate, such as email, will save you time, money, and will help put you ahead of the competition.
That’s why the steps discussed here today are designed to enhance your website and online marketing campaign so that you take full advantage of the response that you get from each.
Dental Appointment Reminders
First and foremost you should have actual physical dental reminders that your staff can hand to your patients as they leave your office. These dental reminders should stand out, they should work as both an appointment reminder and a pseudo business card, and most importantly they should be there to reinforce your brand. If you are unsure if your current dental reminders do this be check out our dental appointment reminders page for more information on our creative services.
Now when it comes to email, building an opt in list of your patients is a great way to get an additional appointment reminder to your patient a day or two before their appointment.
What is an opt in email list?
An opt in email list is a list in which your patients opt in to receive emails, like dental reminders, from you. They are “opting in” by giving you their email address. You can simply ask them for this information on any contact or signup sheet that you use.
By sending a quick email, even a template email that can be quickly modified, you can help to decrease the amount of your missed appointments and all with no added cost to you.
If you would like help setting up a quick and easy reminder that your staff can send out we can help. Contact our branding team for more information.
Promotions – Cleanings and Specials
Having an opt in list of your patients allows you to do a lot of creative remarketing efforts via email at very little cost. Having a slow month? Maybe run a special on teeth whitening or possibly cleaning. By doing this you can remarket to clients that already know who you are, rebrand yourself, remind clients about needing to go back to the dentist and ensure a full schedule.
We of course offer email marketing services at a very affordable rate, however this type of program is easily managed by a staff member once you get the hang of it.
Monthly Newsletter
Monthly Newsletters, like promotions and cleanings, are a good way to keep your practice in the mind of your patients. Include the latest industry news, specials that you are offering, introduce new employees, and a lot more.
In Closing
Email can be a great way, if done properly, to remarket to current customers that your primary marketing campaigns are bringing into your practice. By being efficient with every potential new patient that comes in to your website / office you will be able to keep your appointments full and dominate your local practice area.
We offer all of these marketing programs and can establish them so that you can remain as hands on or as hands off as you would like and still see consistent results. Receive a Quote Today
